Out of 2241 US companies more than 63% responded to a lead more than an hour later and 23% never responded at all.
Some of the reasons include bad practices such as distributing the results from the CRM only once a day instead of in real time.
“If you follow up with a lead in the first 5 minutes, you can increase your chances of converting that lead into a sale by 9 TIMES.”
Grant Cardone, whose sales training company sold more than USD$300 million last year.
Source: Harvard Business Review https://hbr.org/2011/03/the-short-life-of-online-sales-leads